Sitting at the intersection of design (graphic) and commerce, I find myself wondering (out load) about where is this all going. In a time when graphic design in merging rapidly with advertising (my first love), amidst news that advertising is really dead, I begin this blog wondering (again) where is this all going to.
What are they going to be teaching in design schools in a decade and what would the needs of the industry be. Are you going to have to be an Art Director + Graphics Production Artist + Code Engineer + moviemaker to make it as a design professional?
Or is there another version I have not considered. I think it is safe to say that the answer to these questions is yet unknown, but some hints will; I am sure come up as we continue.
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Working as a designer/art director at ad agencies, design houses or directly with clients, gives you a perspective on how art and commerce interact in the digital age. Here are the musings of one art director / designer on some of the issues of the day.
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